The period is the point. A full stop is the sound a storm makes when it ends — the moment a dog stops shaking and the house goes quiet. We don't shout. We settle them.
Everything in the brand is the opposite of the category: no neon, no hype, no miracle claims. Calm, honest, and quietly premium — a brand a dog parent is proud to own, in a shelf full of bottles that disappointed them.
No clinical white-and-blue (every supplement looks like that). Paper and ink, with a single warm ember for the period and the moments that matter.
The right column isn't style — it's the FDA line. Structure/function claims keep us legal; disease claims draw warning letters.